Brand Identity
Guidelines
Innovative Business Solutions
Guiding Principles
Mission
To provide unified and innovative business solutions that professionals recommend to colleagues and peers, that management prefer for their personnel and staff, that businesses select to simplify everyday processes, and that partners choose to form lifelong relationships.
Vision
To live and breathe innovation in everyday life.
Values
- → Passion
- → Respect
- → Empathy
- → Diversity
- → Innovation
Logo
The logo we possess serves as our symbol, reflecting our identity. When utilized appropriately, it amplifies our visibility and strengthens our brand image.
Verosoft Design, a company whose name is a fusion of the Italian word 'vero,' meaning true, and 'soft' symbolizing the software industry, embodies a philosophy rooted in innovation and creativity. Committed to developing software solutions that transcend boundaries, Verosoft seamlessly blends the richness of Italian design heritage with cutting-edge technology, paving the way for a bright future. Just as Da Vinci's ingenious solutions have endured through the ages, Verosoft combines the timeless spirit of innovation with state-of-the-art advancements, shaping the path to new possibilities.
Guiding Principles
45° crop
By utilizing this unique crop style, we convey the efficiency of our solution creation process. The deliberate display of incomplete letters in the open type crop invites users to customize and personalize our solutions to suit their specific needs.
Typography
The logo is anchored and fortified by a strong, bold typeface (HalisGR Bold) in striking contrasting colors, establishing a robust foundation of trust.
Colour
The color palette exudes a sense of solidity, security, and reliability through its captivating blues, while also incorporating a harmonious touch of balance and neutrality with its sophisticated grays.
Primary Logo
For optimal usage, our primary logo should take precedence and be prominently displayed on a suitably contrasting background, with a preference for a white backdrop.
Monochrome Logo
The monochrome logos should only be utilized when a black or white version is deemed necessary.
Logo Icon
The icon version is a great space-saving alternative, perfect for social media and situations where the full logo is already present. It conserves space while maintaining brand recognition and impact.
Logo safe zones
To allow our logo to have room to breathe, it is important to maintain clear space around it at all times. Keep a zone clear around the logo equivalent to the size of the 'S'.
Logo Usage
To ensure consistency and create a unified brand experience, the logo must be utilized correctly.
Colours
The Verosoft Design brand color palette skillfully incorporates blues and greys, creating an ambiance of security and reliability, complemented by the use of white for contrasting elements. The outcome is a sleek and sophisticated color scheme that epitomizes the tech-forward essence of the brand.
Primary Colour Palette
The primary colour palette is an even mix of Digital Skyburst, white, and Tech Noir.
Digital Skyburst
HEX: #2593DF
RGB: 37,147,223
CYMK: 74,32,0,0
White
HEX: #FFFFFF
RGB: 255,255,255
CYMK: 0,0,0,0
Tech Noir
HEX: #242424
RGB: 36,36,36
CYMK: 71,65,64,71
Secondary Colour Palette
The secondary colour palette is an even mix of Techwave Blue, Cyber Azure, Pixel Slate, and Cyber Alloy.
Techwave Blue
HEX: #1D465F
RGB: 29, 70, 95
CYMK: 92, 68, 42, 29
Cyber Azure
HEX: #1A6891
RGB: 26, 104, 145
CYMK: 90, 55, 25, 5
Pixel Slate
HEX: #939598
RGB: 147, 149, 152
CYMK: 45, 36, 35, 1
Cyber Alloy
HEX: #BABABA
RGB: 186, 186, 186
CYMK: 27, 22, 22, 0
Colour Usage
Colour Contrast
Typography
Sole is our primary font, embraced by designers and creatives. Its elegance and modern style enhance our brand's aesthetic appeal. As the go-to choice, Sole embodies our commitment to creativity and design excellence. When unavailable, our secondary font, Arial, maintains consistency and professionalism.
Graphical Language
The visual language of the brand is rooted in portraying the human side, emphasizing a personal touch. We strive to strike a balance in our tone of voice, steering clear of being overly casual or excessively formal. Our aim is to foster inclusivity by showcasing diversity, representing different races, women, and men in our visuals.
To download all Verosoft Design assets, use the download button.
For any questions or concerns, please contact marketing@verosoftdesign.com
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